My Amazon Guy Amazon Journey: Colby Almond "Conversion is the most Important Metric"
Colby is an Amazon expert and seller. Specialties: Ecommerce Growth and Scaling, Amazon Optimization, Email Marketing, Social Advertising, PPC, Viral Marketing, SEO, Content and Site Development, Business Strategy, Pinterest Marketing, Digital Marketing Coaching, and Training.
00:00 Amazon Journey with Colby Almond
00:25 More about Colby Almond
01:14 How did Colby start on Amazon
02:03 What was it like working for big companies
03:12 From big company to agency
04:14 What attracted Colby to go private label
04:48 What Colby learned along the way learning AMZ stuff
05:33 Why SEO a misunderstood/underrated topic
06:59 On a scale of 1-10, how hard is SEO for coins
07:37 What to sell
09:02 How to sift through product sourcing
10:53 What data set/tools should AMZ have before
12:30 Opinion on the new surcharge on FBA fees
13:11 Have you heard any rumors about the new features that are rolling out for SC being available for VC?
13:42 Can we strat AMZ FBA PL business w/ $15k
14:24 Would you think I should sign up for my seller's account or wait till I find that product
15:00 SEO is a dirty word for AMZ. They want people to blindly believe that ranking/visibility strictly comes from PPC/Algo
16:39 What are some of the changes that some people might not be aware of
19:26 Why Colby focused on mobile
21:12 Favorite SEO hacks
23:01 I'm curious what you're using for a tech stack for measuring and monitoring AMZ SEO
26:00 What are the better approaches when creating brand awareness on a newly launched product
27:15 Launch hacks or tips Coby recommend
28:18 Favorite AMZ hack of 2022
29:29 How much time we will take to test any keyword and what if it is not performing well, we will add it to the negative keywords list
30:03 Suggested number of clicks
30:39 Where people can hold of Colby Almond
30:55 How did Steven and Colby connect