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Dinner With Students Who Only Formed LLCs
- Alex recounts dining with eight college seniors who planned to start businesses but did nothing.
- Their focus on paperwork like forming an LLC masked a lack of real customer-facing action.
Get Legal And Financial Basics First
- Set up an entity, a bank account, and a payment processor to legally transact quickly.
- These steps take minutes to weeks and unlock your ability to collect money and test offers.
The Six Buckets Of What You Can Sell
- Everything you can sell fits into six buckets: product, service, access, risk, money, and media.
- This framework reduces endless idea paralysis into concrete business options to test.