Ep049: Enriching the Digital Experience with Amazon Bedrock

Today, Dr. Ratinder Paul Singh Ahuja of Pure Storage takes us through how his organization is leveraging Amazon Bedrock to enrich the digital experience for end users and increase returns for the company.

Topics Include:

• Introductions
• Generative AI activity within Pure Storage
• Ownership and expertise of team, role of generative AI
• Rapid changes require dedicated team reporting to office of CTO
• Where Pure Storage is investing – Productivity gains, Customer Experience, R&D
• Vision starts with the needs of the business users
• GenAI Ops – Content, Voctor databases for ingestion, query strategies & security
• Example – Purchase Acquisition Process
• Features for a mobile experience
• Configurations and logs are getting more enhanced with generative AI
• Defining schema and improving large language model for more accurate responses
• Security models and deployment
• Summary and session wrap up
• Q&A 1) How did the team get trained to use the generative AI tools and systems?
• Q&A 2) How did the team reduce the hallucinations?
• Q&A 3) How did you decide on which foundation models to use?
• Q&A 4) The ROI of this particular use case
• Q&A 5) Models working with poly-morphic evolving inputs
• Session conclusion