Amy Landino, a bestselling author and founder of Amy Landino International, shares her expertise in digital attention and personal branding. She discusses why personal branding matters, even for the procrastinator, and tackles the fear of being 'cringe' that often stifles visibility. Listeners learn strategies for consistent branding amidst life’s chaos and how to navigate the challenges of ADHD, including the importance of community and intrinsic motivation. Time management tips for balancing family and creativity are also shared, along with insights from professional setbacks.
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Everyone Has A Personal Brand
Everyone has a personal brand whether they realize it or not.
People care about who you are only as it relates to what value you provide to them.
volunteer_activism ADVICE
Speak To Your Target Audience
Create content for the audience you want, not just friends and family.
Speaking to your target audience helps grow a relevant and engaged community.
volunteer_activism ADVICE
Build Non-Negotiable Habits
Build daily habits that are non-negotiable regardless of mood or motivation.
Consistency in these habits makes progress toward goals inevitable.
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5 Simple Habits to Master Your Mornings and Upgrade Your Life
Amy Schmittauer Landino
In 'Good Morning, Good Life,' Amy Schmittauer Landino helps readers build morning routines that are authentic and beneficial to their individual lifestyles. The book is divided into five sections: Decide, Defy, Rise, Shine, and Thrive. It emphasizes the importance of understanding one's 'why' for starting a morning routine, overcoming distractions, and designing a routine that makes the reader feel their best. The book offers customizable tips and bonus productive lifestyle advice for the rest of the day.
Your personal brand exists—even if you haven’t posted in six months. So the question isn’t “should I build a brand?” It’s: “Are you in control of it?”
Amy Landino joins Skye to unpack what branding actually means for ADHD entrepreneurs and professionals and why your fear of being cringe is costing you visibility, leads, and growth.
Inside this episode:
What to post when you feel like you're only talking to your friends and family
The difference between building a brand vs. chasing dopamine
Why perfection is the biggest barrier to consistent action
Strategies for staying visible even when life (or a toddler) happens
Whether you’re scaling your business or starting your first podcast, this is your permission to hit publish anyway.
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The ADHD Skills Lab 
