John Fitzpatrick is the President and CEO of Force Marketing, a technology-based marketing company using innovation to help dealers better communicate with their customers. He started Force Marketing 16 years ago. John is also the Founder of Fitzpatrick Realty Group and a Board Member of Bright Futures Atlanta and the National Pediatric Cancer Foundation.

Why are acquisitions so powerful for scaling? How can private equity impact a company’s second bite? Why is control important for business owners? John Fitzpatrick will tell you.

The President and CEO of Force Marketing, John Fitzpatrick, talks about his company’s growth strategy through methods other than private equity. He and host Todd Taskey discuss the pros and cons of private equity, how to utilize acquisitions and transactions, ways of ramping up growth, and much more.