How psychology affects digital health commercialization w/ Dr. Talya Miron-Shatz

When most folks think of psychology, they’re miles away from thinking about digital health commercialization - and that’s a shame. A key ingredient in successful commercialization, of any kind, is understanding human behavior. Because if you understand past behaviors, you can better predict future behavior. And when your digital health solution is sitting at the convergence of behavioral economics, science, psychology, and medicine, there’s no one better equipped to point you in the right direction than this week’s guest, Dr. Talya Miron-Shatz. Dr. Miron-Shatz is an expert when it comes to understanding why people react, act, and behave as they do toward digital health, and she’s brought receipts. If you’ve ever wondered how, or why, the power of the situation might influence your target market’s thoughts, feelings, or behaviors toward your product, you need to listen in! Here are the show highlights: 3 key elements to the commercialization process (3:28) Put a little sci-fi into your medication adherence (5:01) Can psychological marketing segmentation fuel commercialization? (7:13) One-size-fits-all messaging (and why it doesn’t work) (13:26) Why psychology is crucial for successful digital health tech (17:51) How to operationalize a personalized experience (32:03) Guest Bio Dr.Talya Miron-Shatz is a leader at the intersection of behavioral economics, psychology, and medicine and the CEO of CureMyWay, an international consulting firm in the health sector. A post-doctoral fellow of Nobel Laureate Daniel Kahneman at Princeton University, Dr. Miron-Shatz has taught consumer behavior at the Wharton School of the University of Pennsylvania. She brings her vast knowledge to her industry work, as a consultant and speaker. With over 60 publications in top academic journals, her recent book, Your Life Depends on It: What You Can Do to Make Better Choices About Your Health, is a deep dive into how patients and healthcare professionals think, with crucial lessons for the healthcare industry. If you want more information about Dr. Miron-Shatz and her work, visit their website at TalyaMironShatz.com or, you can find her on LinkedIn @Talya Miron-Shatz, PhD