Business Wars College Football Wars | Title Fight | 1
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May 29, 2024 In the 90s, college football is teetering on chaos and ripe for profit. TV executives propose the Bowl Championship Series, aiming to revamp the sport and cash in on its potential. As negotiations unfold, tensions rise over broadcast rights, tradition clashes with commercialization, and a unified playoff system emerges. The Big Ten Network's strategic rise signals a changing landscape, while talks of conference expansions spark rivalry and ambition in the sport. It's a fascinating mix of money, power, and the evolution of college football.
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The Lowball Offer
- ABC executives Dennis Swanson and Tony Petitti lowballed the Rose Bowl, offering the same $11.5 million annual fee as the previous seven-year-old deal.
- The Rose Bowl committee, shocked and angered, promptly kicked them out.
A Plan for Change
- Swanson saw the rejection as a way to push the Rose Bowl towards a new revenue model.
- He tasked Petitti with unifying the fragmented college football landscape.
Resistance to Change
- Roy Kramer presented a national championship game plan to the Rose Bowl Committee, highlighting benefits for all.
- The committee remained resistant to the idea, showing little interest and offering no questions.