Apptivate: App Marketing Explained AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)
Jan 8, 2025
30:29
Questions John answered in this episode:
- If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads?
- How do you think creative teams are evolving now that AI is here?
- Will there still be a need to work with humans in a world where AI can create ads on demand, and in what role?
- How is AI democratizing access to high-quality content for small and mid-sized brands?
- What AI tools do you recommend for marketers?
- How much should marketers be on top of new AI tools?
- Tell us about your time at Bluestacks.
- What advice would you give to someone trying to break into marketing today?
Timestamp:
- 0:58 John’s background
- 3:20 Footage engineering aka AI-generated imagery
- 4:57 Getting started with AI for making ads
- 7:26 Limitations of using AI for advertising
- 9:38 Will AI take our jobs?
- 12:43 The role of humans in AI-generated ads
- 14:58 The value of AI for creating ads
- 16:47 Recommended AI tools
- 18:28 How much should marketers be on top of new AI tools?
- 21:48 BlueStacks
- 23:43 How to rise to the top
- 27:47 What to do in Silicon Valley
Quotes:
(4:05-4:26) “Yes, the AI orchestrates the script, the voiceover, the performance framework, the footage with the supers, the music – but it needs good ingredients to work with to make the sauce. So, if you can actually engineer footage – particularly with people and products in the frame together (because that’s hard to shoot at scale), it would be a complete game-changer for the marketing industry.”