Business & Podcasting: The 4-Part Framework for Growth

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Feb 20, 2025

In this conversation with Alex Sanfilippo, the founder of PodMatch and host of 'Podcasting Made Simple', listeners explore the importance of clarity in business and podcasting. Alex emphasizes abandoning the hustle culture to focus on meaningful connections instead of chasing metrics. The discussion covers a practical 4-part framework for growth, including internal and external clarity, tailored content creation, and enhancing brand perception. Ultimately, they stress simplifying strategies to find purpose and avoid burnout.

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ANECDOTE

Jasmine Star's Podcasting Journey

Jasmine Star recounts a pivotal conversation with Alex Sanfilippo about her podcasting approach.
Sanfilippo's question, "Are you going to be any other version than who you are?", helped Star embrace her authentic self.

INSIGHT

Conscious vs. Subconscious Desires

While consciously rejecting the "more is better" mindset, subconscious behaviors often betray us.
We internalize external pressures, impacting our true goals and satisfaction.

ANECDOTE

The Ranking Trap

Jasmine Star shares how increasing podcast frequency boosted rankings but not individual downloads.
This realization highlighted the danger of external validation over internal purpose.

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Ever felt like you're constantly hustling but still not getting the traction you want? Been there, done that, got the t-shirt.

In this episode, I join Alex Sanfilippo, founder of PodMatch, for a raw and real conversation about finding clarity in your business, podcast, and content strategy.

Too often, we get caught in the hamster wheel of "more." More followers. More downloads. More visibility. But what if true success isn’t about more—but about being clear on who you serve and how you show up?

Alex and I break it down in a simple 4-part framework:

✔️ Internal Clarity – Knowing what you want and why.

✔️ External Clarity – Clearly identifying who you serve.

✔️ Projected Clarity – Communicating your message the right way.

✔️ Perceived Clarity – Making sure others see you the way you want to be seen.

Along the way, we drop hard-earned lessons, real-life struggles (hello, podcast rankings obsession!), and practical steps to simplify your strategy, avoid burnout, and grow with purpose.

Whether you're a business owner, podcaster, or content creator, this episode will challenge you to get clear on what really matters—so you can ditch the overwhelm and focus on what actually moves the needle.

🎧 Click >>PLAY<< to hear all of this and:

[00:00] Behind the scenes: Why this episode is different

[01:45] The hustle, the madness, and the lie of online business

[07:34] The internal battle: Are we chasing numbers or impact?

[10:54] The #1 question that made me rethink my podcast strategy

[13:53] How podcast rankings trick us into chasing the wrong thing

[18:42] My identity crisis: Who I serve vs. who I want to serve

[21:42] The shift that led to multi-six-figure results in 6 months

[25:50] The difference between popularity and profitability

[30:05] My new tagline for 2025: “Jasmine Star, she 10X’s your business”

[35:39] Actionable tips: How to book more podcast interviews (without wasting time)

🔗 Connect with Alex:

Alex Sanfilippo is the founder of PodMatch, a platform that helps podcast hosts and guests find their perfect match for interviews. He is also the host of Podcasting Made Simple, where he shares strategies for podcast growth, audience building, and leveraging podcasting for business success.

Website: PodMatch.com
Instagram: @ajsanfilippo
Podcast: Podcasting Made Simple

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