Ep 117 – Julie Sylvester: CES and the evolution of fitness technology

In the first of our three-part Consumer Electronics Show technology special from Las Vegas, we speak to Julie Sylvester, producer of fitness and wearable tech summits for Living In Digital Times, official partner of CES.

This episode is a who’s who of fitness technology, from the start-ups that have evolved to the huge brands we know today and the people behind them. Learn what caused this growth and how entrepreneurs implemented their insight for the benefit of both bodies and business.

Watch the full episode on YouTube

As conference producer, Julie Sylvester seeks out new and established companies who are at the forefront of innovation in the field of sports, fitness and wearable technology.

The conferences she’s been a part of with Living In Digital Times have fostered introductions that have led to key partnerships in the field of fitness and wearable tech. From a decade of experience, Julie knows everything there is to know about the sectors that help you understand whether workouts are actually effective or not.

Celebrating decades of events, awards and exhibits that herald and tap into the future at CES, Living In Digital Times helps companies understand what it means to be a consumer in today’s digital world.

By identifying and exploring trends, desires and needs in specific consumer technology marketplaces, LIDT connects the dots to life’s technology by providing context. Markets include health, finance, retail, family, fitness, and fashion – representing nearly every part of life touched by technology.

 

Episode highlights -

• How CES has evolved and where it came from in the early days compared with the Vegas tech fest behemoth that it’s become today.
• How fitness tech has evolved from the early days of GPS and step trackers to the vast and diverse connected training opportunities that are available today.
• How the little companies were driving innovation and progress in the market to start with before bigger companies came in and started a bidding war over all of them.
• What’s interesting to investors today compared to yesteryear and how you can gain interest from the people that can help you scale your business.
• What’s going to happen with all of this big data collected? Who will collate it and what will it mean for our future?

 

Join Matthew Januszek in conversation with Julie Sylvester…