

TECH TITANS: Redefining What CTO Means with Seth Godin
Jan 13, 2025
Seth Godin shares fresh insights on the evolving role of Chief Technology Officers, emphasizing their transition from mere management to visionary leadership. He delves into the irrational aspects of human decision-making and how cultural nuances impact our choices. The discussion also touches on the significance of strategic thinking in navigating change and the importance of gradual steps in leadership. Listeners will gain invaluable perspectives on leveraging technology to drive organizational transformation.
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CTO's True Role
- A CTO's role is to teach how technology transforms the organization, not just solve technical problems.
- Their focus should be on teaching, leading, and shaping the organization's approach to technology.
Influence of Systems
- People's decisions are rarely rational and heavily influenced by culture and systems.
- These systems, like gravity, exert invisible forces that shape choices, even seemingly logical ones.
Bill Gates' System Play
- Bill Gates leveraged interoperability to make Microsoft Word the dominant word processor.
- People switched not necessarily for rational reasons, but due to the system's influence on file sharing.