This episode covers the insanely valuable company-building principles of Elon Musk—and nothing else.

I spent well over 60 hours reading (and rereading) the biography of Elon Musk written by Walter Isaacson. I then spent several days editing down 40 pages of notes from the book. I deleted everything that was not about How Elon Works.

This episode focuses exclusively on the ideas Elon used to build his companies and his truly singular career. There is no one else like him — living or dead.

Episode sponsors:

⁠⁠⁠⁠Ramp⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠https://ramp.com⁠⁠ Automate compliance, security, and trust with Vanta. ⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠https://www.vanta.com/founders⁠

Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com

029 | Building Bottom-up in the US 3-tier system | with Brian Rosen, Chairman of Growth Beverage (Chicago, IL, USA)