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Master the Power of Relational Capital with Jay Abraham
Jan 24, 2024
Jay Abraham, America’s Highest Paid Marketing Consultant, discusses the power of relational capital. He shares stories of creative partnerships, the 8 types of deals, and how to pitch to potential partners. Relational capital is underrated but can lead to hidden profits. Don't miss out!
38:00
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Quick takeaways
- Building relationships and strategic partnerships can boost profits without significant financial investment.
- Different types of deals, such as affiliate commissions and shared savings, can be used to leverage relational capital and achieve mutually beneficial outcomes.
Deep dives
Leveraging Relational Capital for Business Profit
The podcast episode features J Abraham, a highly successful marketing consultant, who shares the secret to using relational capital to boost profits in business. Abraham emphasizes the power of building relationships and strategic partnerships to achieve significant growth without spending much money. He provides examples, such as a hotel chain partnering with local influencers and a motorcycle manufacturer collaborating with a lawnmower manufacturer. Abraham explains different types of deals that can be struck with partners, including affiliate commissions, sharing savings, and ownership in buyer groups. He also highlights the importance of viewing customers through their lifetime value (LTV) to determine the value and potential offerings to strategic partners. Abraham concludes by encouraging entrepreneurs to create assets and become liberated entrepreneurs who work for passion and vision rather than necessity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode