The Brutal Truth About Raising Your First Investment Fund With VC Karl Bracken Of Ocampo Capital

In this episode, Karl Bracken, CEO and founder of Ocampo Capital, joins Omni Talk to share his journey to become a venture capitalist and reveals what it really takes to close an investment round in today's challenging market.

From his 16-year career at Target to founding his own VC fund, Karl breaks down the brutal realities of fundraising, why consumer brands are struggling to get funding, and how AI is creating a bubble while crowding out other investments. He also shares exclusive details about his portfolio companies that he believes are ones to watch in health, wellness, and sustainability.

🔑 Topics covered:

- The 15-month journey to close his first VC fund

- Why consumer venture funding is down 90% from three years ago

- How his small fund still represents an astounding 6% of all US consumer VC dollars raised by first-time investors (this statistics shows just how tough the market is right now)

- Portfolio spotlights: ZBiotics (hangover-curing probiotics), Small Wonder (powder shampoo), and Shameless Pets (upcycled pet treats)

- Karl;s Investment thesis focused on decade-long trends vs. short-term fads

- Why leadership teams matter more than business models

🎧 Don't forget to like, comment, and subscribe for more retail and VC insights on the consumer!

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Music by hooksounds.com

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