Gaya Herrington, économètre et chercheuse en développement durable, met à jour l'étude 'Limits to Growth' et plaide pour un changement radical vers une économie du bien-être. Elle explique que la décroissance ne signifie pas un effondrement, mais un rééquilibrage. Les entreprises doivent reconsidérer leurs objectifs face aux limites environnementales. L'importance de la résilience sur l'efficacité est également soulignée, tout comme le besoin d'adopter des pratiques plus durables pour un avenir inclusif et éthique.
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Adaptation des entreprises
Certaines entreprises, comme celles qui fabriquent des masques, s'adaptent rapidement aux changements.
D'autres, plus grandes, sont freinées par des systèmes existants.
insights INSIGHT
Décroissance et bien-être
La décroissance est la voie vers une économie du bien-être pour les pays riches.
Elle implique de se concentrer sur les besoins humains et la protection de l'environnement.
question_answer ANECDOTE
Exemple d'Ørsted
L'entreprise danoise Ørsted est passée des combustibles fossiles aux énergies renouvelables.
Ceci illustre la possibilité d'une transition radicale.
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The book, commissioned by the Club of Rome, uses the World3 computer model to simulate the consequences of interactions between human systems and the Earth. It examines five basic factors: population increase, agricultural production, nonrenewable resource depletion, industrial output, and pollution generation. The authors conclude that if current growth trends continue, the Earth's resources will be depleted, leading to a sudden and uncontrollable decline in population and industrial capacity. However, the book also offers a message of hope, suggesting that forward-looking policy could prevent such outcomes if humanity acts promptly to reduce inefficiency and waste.
In a world where perpetual economic growth is the default objective, what happens when we reach the limits of our planet’s capacity? Gaya Herrington, econometrician and sustainability researcher, has dedicated her research to answering this question. Her update to the famous Limits to Growth study—originally published by MIT in 1972—went viral for its stark conclusion: we are on track for a steep economic and social decline unless we radically rethink our approach.
In this episode, Gaya discusses the transition from a growth-centric to a well-being economy, one that prioritizes human welfare and sustainability over GDP. She explains why degrowth is not about collapse, but about rebalancing our economy within planetary boundaries. She also delves into the corporate challenges of navigating this shift, the limitations of current economic metrics, and the role of resilience over efficiency in business strategy.
As someone who operates within the corporate sector while challenging its mainstream economic assumptions, Gaya offers a unique perspective. This is a conversation about rethinking our economic future—before it's too late.
Reboot Business 