Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals!

Sue Rice - Storytelling Tips

Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us.
Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do.

Molly Mahoney - Facebook Engagement

Molly Mahoney of The PrePared Performer, is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process.
We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out. Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours.
Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they want to access, just click here to unlock and share the video.

Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make

Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets.
One of her GFR commandments is “Don’t worry about being normal” and the confession is “Where are you not speaking your truth?” That’s where the juice is, determining what is your soapbox. If you weren’t worrying about offending anyone or breaking any laws, what would you want to say? People are too concerned about what strategy they are going to use, but eventually, the strategy will emerge.
The more you get real, the more impact you will make. So the first thing is to determine if you are ready. If you’ll do all the strategies and make the investment, this is where to go next. If you are ready, choose the confession question that hits you in the gut and go from there. Just pick the one question, take some time with it, and it will do wonders.

Sara Christensen - Defending Your Business

Our chat with Sara was really eye-opening as she talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages, and even death threats. You want to be extra careful what you are putting out there and what you are involved in. If you don’t already have procedures in place of your social media and email communications, you should make sure that whatever you put out in the world is not going to offend or piss someone off.
If you are using outside resources for VA’s, you may run a risk. You don’t want someone working on your team, that’s not as invested or doesn’t understand the complications of posting something that might be harmful.
Understand the power of social media which is so amazing yet also be weaponized against you. Be mindful to use it as a building block for your business. Consider if there other ways to diversify where your clients are coming from. Ask yourself, “What if your social media channels got taken away today - what other plans do you have in place?”

Ilana Wechsler - In-Market Audience Targeting

We also chatted with Ilana Wechsler of Green Arrow Digital, who is a former data analyst, turned Pay Per Click marketing expert. She detailed her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together.
Google is shifting away from the concept of targeting content science to targeting more in regards to who you are as a person, which is like identity-based targeting. One of the ways they are doing this is with in-market audiences, which is very short-term intent-based searching. So you can match your Facebook targeting to Google’s in-market audiences. For example, consider if you are suddenly in the market to buy a car, where you don’t normally search online for car information. Then there are what’s called affinity audiences which is your long-term behavior or things you are looking at online often.
So basically you're starting with the people that are already going to your website and looking at who they are and what their actions are, and then slowly expanding out more and more as you get additional data on who these people are that are already coming to your site. If you find those audiences work, especially on the Google side of things, you can apply that in-market audience to your search quadrant and also to the YouTube quadrant. It's a process of systematically building out your puzzle, based on data and if something doesn't work then it doesn't make sense to apply it to a different quadrant.

Susie Moore - Removing Your Blocks

We loved chatting with Susie Moore, author of Stop Checking Your Likes as it’s something we’ve all fallen into. One of the things she discussed was how to remove your blocks. First, you need to state as a fact, that you are worthy of receiving. Susie uses the example of being out on a hike with your friends and you go missing. Would your friends consider if you were worth finding, asking if you were thin enough, popular enough, etc.? If this is true in the physical world, this is true on all levels. Even if you have a million likes or followers, it does not alter your worthiness. If you can accept this as a fact and don’t question it, you will know that you are worthy.
Most people spend too long reaching out to people because of fear of rejection. Often it means it’s just not the right fit or the right time. If you don’t ask, the answer is always no. Most people give up after the 2nd or 3rd follow-up. If you keep going, people eventually cave. A confident person is simply willing to be rejected, and to them, it’s no big deal.

Lisa Buyer - Social Media Platforms With Traction

We had a great chat with Lisa from PR Secrets on using social media for branding and PR purposes. She covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release.
One of the things we discussed was the latest platforms that have traction. For example, if you are featured in a third-party publication, you can take that article and put it on Facebook and run ads to it targeting people who work at other media publications. It’s a win-win, as the journalist is getting more exposure, and you are getting that third-party credibility, so it’s a smart modern day PR strategy. You can target the publication’s following and run $1 a day ads, as taught by Dennis Hu. You can also take that targeting strategy to other platforms.
Tik Tok is the most talked about social media platform lately, and while Lisa doesn't have any clients where it’s a good match, from a storytelling standpoint it’s entertaining. From a PR perspective, instead of having her clients start an account, they are looking to share content to the influencer’s audience where the influencer would talk about the brand and create content around a theme. One cool thing about Tik Tok is there are so many cool filters and ways to create videos that are very creative, then take those videos and republish it to your main social channels.

Felicia Pagesh - Campaign Tactics

We had a great chat with Felicia Pagesh of Activate Branding, who dove into fun topics such as conversion optimizations, webinars, landing pages, and other useful techie talks. One tip she gave us is that when you are building out your campaign, you should already know what the objections are that people have. That is what’s included in your sales sequence to overcome those objections. Everything in your webinar should also be designed to overcome those objections, so instead of creating separate FAQs as part of your follow-up, you can pop that transcription sequence into your follow-up for anyone who matches the behavior of someone who is interested but hasn’t bought yet.
Also, give people an option to download an mp4 into an mp3 to listen to your webinar. If you have an audible call to action, keep your URL very simple and easy to follow. As long as it’s trackable, it’s worth testing. It doesn't really cost much more time or money to repurpose and it’s like getting free sales.

Erin Pheil - Fixing Your Mind

Gabby Bernstein - How To Detach

We chatted with Gabby Bernstein, author of Super Attractor who gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives. She also talked about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing.
Gabby has been practicing with a method based on Dr. John Sarno’s work, who was known for healing back pain, and whose work was based on the fact that our physical pain is a manifestation of our impermissible rage and there is a mind-body prescription to heal that. Gabby has renamed a similar prescription given to her by a friend that deals with journaling, calling it “rage on the page”.
The basis of this is that you journal about the rage for 20 minutes. Even if you don’t think you have rage, it could be as simple as thinking “Why did I eat that bad thing this morning?” Next, meditate for 20 minutes. Gabby also puts on bi-lateral music. She practices a therapeutic method called EMDR, and this is similar to stimulating to each side of the brain. When you start to stimulate the bilateral brain functioning, it allows the resource part of your brain to access some of the information stored hidden and in many ways to see. It allows your brain to unpack what has been hidden.

Kim Krause Schwalm - Copywriter Hiring Tips

Kim Krause Schwalm joined us on the show and gave us a boatload of awesome strategies and insight from her long copywriting career. When hiring a copywriter, look at their writing and their portfolio and see if they are passionate, curious, and put hard work into the promo. If you are not well versed in copywriters and are reading a sample and you can see if the headline grabs you (read it at night when you are tired) and makes you want to read further.
Sometimes it’s hard to write your own copy and one thing you can do is to ask someone to give you a critique. If you like what they say, maybe that’s the person you want to hire. That’s one way to see how they work as well.
As for communication falling off, the question is how are you paying them? Sometimes if you go back and forth on price, then you probably don’t want to work with them. It often comes down to whether you are getting what you pay for, and you still want to make sure you are getting a good value as it can be a big investment. Have a fair deal and pay them 25-50% upfront. You could have a phase where you have different steps that allow you to move along to minimize some of the risks, plus they will have some built-in milestones they have to meet. Most professional copywriters will agree to a schedule upfront so everyone is on the same page.

Laura Gale - Getting Your Book Published

Laura Gale, author, and fellow podcaster joined to talk all about the step-by-step method she uses to guide people to finally get that book published. People discount their own stories as not being compelling all the time. There’s a lot of interesting things in the day-to-day to give people a peek behind the scenes. If you can pinpoint something to one specific moment where something surprised you, or it was unexpected, then those are the moments that are really interesting. Story structure has become a bit of an obsession and people are overthinking it. While the hero’s journey is great, it can take a lot out of it and not every story is going to fit that structure. The more you can rely on emotion and specific moments, the stronger your story will be.
For a long time ghostwriting was seen as cheating, but if you are an entrepreneur you want to have other people taking care of the stuff you are not best at, and writing is a skill that takes a lot of time to get good at. The idea that it’s not really your book if you didn’t write it yourself doesn’t ring true. When Laura puts it together, it’s all their voice and all of the material and style is generated by the client. She is more of a vessel to get that story published. Most celebrities who have ever written a book are almost always ghostwritten.

Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting

On our episode with Melanie Benson, she gave us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make sure they are a good fit for your business. One way is to think of a formula that connects back to your work (not the Smart Goal formula which is way overused). Melanie created a formula called the ROCS Method:
- R - Relevant
- O - Outcome Driven
- C - Credibility Boosting - people often miss this but try to include it in your intro. Talk about case studies or client successes so people pay attention. Keep it natural, don’t be a name-dropper.
- S - Specific, find a way to put specificity in it, i.e. can you do it in 90 days? Is it a 4 part formula?
If your message isn’t converting, chances are something in this formula is wrong.

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