The Indy Author Podcast

The Digital Landscape for Ebooks and Audio with Greg Keogh - #301

18 snips
Aug 19, 2025
In a conversation with Matty Dalrymple, Greg Keogh, engineer and co-founder of Curios, shares his passion for transforming the digital landscape for authors. He discusses how independent writers can gain control over their intellectual property and maximize profits through direct sales. Greg highlights the challenges of subscription fatigue and the significance of audience data. He emphasizes the benefits of platforms like Curios, which help streamline sales and improve discoverability, ensuring authors can thrive and connect with their readers.
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INSIGHT

Music Lessons Mirror Audiobook Needs

  • Greg observed music industry lessons apply to audiobooks because delivery and DRM challenges overlap.
  • He realized authors also need better direct-distribution tools based on those parallels.
ADVICE

Favor Purchases Over Subscriptions

  • Avoid treating books and albums like subscription feed content; prioritize one-time purchases.
  • Aim for passive income from completed works rather than constant content churn.
INSIGHT

Subscription Economics Warp Creative Incentives

  • Subscription metrics change creator incentives toward quantity and length.
  • That model can discourage tightly crafted short works and reward longer, less-polished content.
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