

UPC Code LIVE Q&A with GS1 Expert Michelle Covey - Amazon Seller Central FBA
Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.
00:00 UPC Code LIVE Q&A with GS1 Expert Michelle Covey
00:57 What is GS1
02:32 Why GS1 is "The One" for barcodes
04:46 Issues outside Amazon
05:59 First digits as the identifier to the organization
09:08 Transferring GS1 UPC from one company to another
11:29 Purchased UPC codes shows ownership belongs to another company
12:14 What happens after GS1 expires
13:30 GS1 product offerings
15:17 Difference between and EAN and UPC
18:04 How GS1 generates barcodes
19:11 UPC codes from third party websites
21:01 Incorrect UPC
23:28 Insurance on the status and longevity of the barcodes
24:00 GS1 expiry date
25:57 The GS1 website
29:03 Saving money on barcodes