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Meow Wolf, an artist collective and entertainment company, has spearheaded the rise of immersive installations in the experience economy. Their first permanent installation, The House of Eternal Return, became a major tourist attraction, drawing 500,000 visitors annually. With the opening of their second permanent space, the Omega Mart in Las Vegas, Meow Wolf is poised to become a dominant force in the entertainment industry. The company's large-scale, interactive, and surreal installations provide guests with agency and encourage exploration and discovery. Meow Wolf envisions transforming not only entertainment but also people's imagination and perception of the world.