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The Impact of the House of Eternal Returns
This chapter explores the unexpected success of the House of Eternal Returns exhibition created by Meow Wolf, attracting a diverse range of visitors and exceeding expectations. It discusses the accessibility and familiarity of immersive art compared to traditional forms, and the importance of immersive experiences in creating organic storytelling. The chapter also delves into Meow Wolf's goal of allowing audiences to choose their own story and share agency, along with the concept of branching video and creating transformational experiences.