What You Will Learn

The Cold Start Problem

Sep 29, 2022
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INSIGHT

Limits of Network Effects Growth

  • Network effects increase a product's value as more people use it, but growth can't last forever.
  • Overpopulation or too many users can degrade the experience, causing value to plateau or decline.
INSIGHT

Five Stages of Network Growth

  • There are five stages in network effect growth: cold start, tipping point, escape velocity, hitting ceiling, and moat.
  • Successful products progress through these stages to scale and defend their market position.
ADVICE

Focus on the Hard Side Users

  • Focus initially on the "hard side," the minority of users who create disproportionate value.
  • Prioritize acquiring and retaining these key users to effectively jumpstart the network.
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