If you’re working your way into a CISO's inbox:

Take a more humanizing approach and cultivate trust-based relationships.

It’s important to draw the line between an appropriate business outreach and a stalker mode.

Be willing to be vulnerable because it's going to really benefit your career and do good

Brutally honest insights from George Al-Koura Al Koura, Co-Host of Bare Knuckles & Brass Tacks Podcast and CISO of Ruby.

In this episode of Audience 1st, Dani Woolf is had a conversation with George about his challenges, goals, what vendors do that piss him off, and the alternatives.

We uncovered:

• Why are so many people in the military getting into cybersecurity after service?
• What does George hate most about the cybersecurity industry?
• What is a humanizing approach to sales outreach and how does it affect CISO?
• As a CISO, what's George’s one bleeding neck challenge and what's the ultimate goal he’s trying to achieve?
• Are there any differences or anomalies right now in the market that sales pros and marketers can learn from to take advantage of?
• What does a valuable, trust-based relationship look like digitally?
• What are some cardinal rules security vendors, marketers, and sales teams are breaking these days?

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