If you’re working your way into a CISO's inbox:
Take a more humanizing approach and cultivate trust-based relationships.
It’s important to draw the line between an appropriate business outreach and a stalker mode.
Be willing to be vulnerable because it's going to really benefit your career and do good
Brutally honest insights from George Al-Koura Al Koura, Co-Host of Bare Knuckles & Brass Tacks Podcast and CISO of Ruby.
In this episode of Audience 1st, Dani Woolf is had a conversation with George about his challenges, goals, what vendors do that piss him off, and the alternatives.
We uncovered:
- Why are so many people in the military getting into cybersecurity after service?
- What does George hate most about the cybersecurity industry?
- What is a humanizing approach to sales outreach and how does it affect CISO?
- As a CISO, what's George’s one bleeding neck challenge and what's the ultimate goal he’s trying to achieve?
- Are there any differences or anomalies right now in the market that sales pros and marketers can learn from to take advantage of?
- What does a valuable, trust-based relationship look like digitally?
- What are some cardinal rules security vendors, marketers, and sales teams are breaking these days?
Join Audience 1st Newsletter Today
Join 1300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter
Remember Everything You Learn from Podcasts
