In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry.

Chapters

00:00 Exploring Alternative Revenue Streams in Ranching
03:06 The Journey to Starting an Airbnb
05:59 Marketing Strategies for Success
09:09 Creating Unique Guest Experiences
12:04 Navigating Challenges and Building Resilience
15:00 Family Dynamics and Support in Business
17:52 Innovative Ideas for Utilizing Resources
20:58 Final Thoughts on Alternative Revenue

Resources

Follow Lettie on Instagram @lettienickell

Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh