Hey friends! As more and more of you are dipping your toes into the world of virtual tradeshows I’ve been receiving questions on how to build out strategic marketing plans for these events.

That’s why today I am exploring the tactics you can implement to help reach more of your wholesale customers at a virtual tradeshow event. You’ll learn how you can determine if a virtual tradeshow is the right fit for you and your budget. I discuss using a tiered outreach system and all of the different avenues I recommend using (plus tips for optimizing each one!)

ON TODAY’S EPISODE:

Questions to ask yourself when considering attending a virtual tradeshow
Why I recommend a tiered outreach system
The importance of email marketing and getting in touch with your leads
How you should be utilizing snail mail before and after the show (and things you can include in mailings)
How to leverage your social media and tips for what to post, repurposing and being active
Why you should be customizing your online showroom
How you can make the most out of your marketing by making sure that your branding is cohesive and aligned with your overall marketing strategy

For full show notes and resources, head to: bit.ly/PTPEp167

Join the Paper Camp E-Course Waitlist!

Since 2011, we’ve helped thousands of brands get their products on the shelves of their favorite shops - big and small. Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world.

In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies. And, this fall we’re adding some special content for how to navigate wholesale during covid. Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales.

Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets!

Registration closes August 29th and class starts August 31st!

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ABOUT PROOF TO PRODUCT:

Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

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