Maruti Suzuki's Electric Vehicle Strategy

Maruti Suzuki has yet to launch an electric vehicle, a fact that stands in stark contrast to competitors like Tata and Hyundai, which have multiple EV models available. The company's focus remains on affordability, making it challenging to compete in the current EV market, especially as government subsidies are inconsistent and charging infrastructure in India is sparse. Despite potential obstacles, Maruti is strategically preparing for the EV market by investing in lithium-ion battery manufacturing to lower costs, which account for a significant portion of an EV's price. By delaying their entry into the EV space until they can ensure mass acceptance and build robust capabilities, Maruti aims to capitalize on its strengths in affordable vehicles while establishing a cost advantage for future EV models.