The Rise of Website Pixel Class Action Lawsuits

Al Saikali is a Partner at Shook, Hardy & Bacon, LLP, where he founded and serves as chair of the law firm’s privacy and data security practice. In his role, he directs breach response efforts, represents companies in litigation, and counsels organizations on the various laws governing sensitive information. Under Al’s leadership, Legal 500 has named Shook, Hardy & Bacon a Top Cyber Law Firm. He has also been ranked by Chambers USA as a national leader in privacy and data security law for four consecutive years. 

In this episode…

As advertising technology evolves, many websites are embedded with pixels that gather and transmit user information to third parties. Yet the emergence of a private right of action has elicited class action lawsuits regarding wiretapping and information sharing. So how can you avoid such lawsuits and reduce risks?

According to Al Saikali, class action lawsuits often transpire due to a lack of communication between internal departments and external stakeholders. There’s a significant knowledge barrier between marketing, IT, and law, so transparent education is crucial in identifying privacy breaches. When you understand how this technology functions, you can implement privacy controls to limit information sharing. Al also suggests placing pop-up disclosures and consent notices on your website and acquiring cyber insurance to protect against risks.

Shook, Hardy & Bacon’s Partner Al Saikali joins Jodi and Justin Daniels on this episode of She Said Privacy/He Said Security to discuss the emergence of class action lawsuits for website pixels. Al also explains the evolution and current state of Florida’s privacy laws, the common types of privacy litigation cases, and how to mitigate risks associated with class action lawsuits.