This Week in Startups

Creating the future of search and competing vs Google with Perplexity AI’s Aravind Srinivas | E1770

17 snips
Jun 28, 2023
Aravind Srinivas, Founder and CEO of Perplexity AI and former OpenAI employee, dives into the competitive landscape of AI search engines. He discusses Perplexity's innovative approach to providing accurate answers with citations, positioning against giants like Google. The conversation covers crucial topics like prompt engineering, the importance of product velocity, and strategies for attracting top talent in the competitive AI market. Aravind also shares insights on building an AI-powered search tool that enhances user experience through interactive features.
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ANECDOTE

Perplexity's Early Differentiation

  • Perplexity AI launched shortly after ChatGPT, focusing on cited answers.
  • It aimed to be a reliable alternative to ChatGPT's entertaining but often inaccurate responses.
INSIGHT

Perplexity's Underlying Technology

  • Perplexity AI combines a language model with a traditional search index for accurate, cited answers.
  • It pulls relevant links, uses the LLM for reasoning, and has improved its query speed significantly.
ADVICE

Competing with Big Players

  • Compete by building a superior product, not just relying on distribution advantages.
  • Focus on product differentiation and user experience to win against established players.
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