What Hybrid Leaders Can Learn from Fully Remote Companies | Brett Putter
Dec 8, 2023
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Brett Putter, Founder and CEO of Culturegene, discusses how fully remote companies like HotJar and GitLab build culture. He also shares best practices for hybrid companies to adopt and the importance of intentional implementation of hybrid work by leaders.
Building a strong company culture goes beyond documenting values and requires integrating them into every aspect of the organization.
Hybrid leaders can learn from successful fully remote companies by adopting strategies such as fostering social connections, collaboration, and prioritizing employee well-being and development.
Deep dives
Brett Putter's background and interest in culture
Brett Putter, founder and CEO of Culture Gene, discusses his background as a managing partner of an executive search firm and how his interest in culture developed from seeing that searches with leadership teams that had a clear understanding of their culture ran smoother and had better outcomes. He started helping companies build values-based interview processes and became more involved in helping companies define their values and build processes around them.
The importance of understanding culture beyond documenting values
Brett Putter emphasizes that understanding culture goes beyond simply documenting values. Companies that truly excel at building culture are those that go beyond ticking the box of writing down values. It's about living the values and integrating them into the way the company functions. The best performing companies are ones where employees can talk about and live the values as if it's second nature. Culture goes beyond mission and vision and should be deeply ingrained in every aspect of the organization.
Transitioning from executive search to culture development
Brett Putter discusses how his transition from executive search to culture development came as a result of recognizing that culture was often the missing piece that determined the success of searches. He realized that culture played a vital role in high-growth companies, especially as they scaled and faced challenges. This realization led him to study and research culture more deeply, interviewing CEOs of high-growth companies and delving into the practices that made them successful.
Lessons from fully remote companies for hybrid leaders
Brett Putter shares insights from studying fully remote companies like Hotjar and GitLab and highlights their best practices that can be adopted by hybrid leaders. These companies have had to develop specific strategies to overcome the challenges of remote work, such as building strong social connections, fostering collaboration across teams, and investing in the well-being and development of their employees. Hybrid leaders can learn from these examples and apply the same intentionality and rigor to make hybrid work successful.
In this episode, Rob Sadow is joined by Brett Putter, Founder and CEO of Culturegene, a culture consultancy that leverages strategy and culture to improve hybrid and remote work performance. Brett's unique perspective on the future of work combines 10+ years of culture development with his work with and research into successful remote work companies.
Join us as we discuss:
How world-leading fully remote companies like HotJar and GitLab build culture
Best practices from fully remote companies that hybrid companies should adopt
Why hybrid leaders need to be more intentional about how they implement hybrid work
Tune in for a deep dive into the culture and strategies that drive success in the future of work.
Flex Perspectives is available on Apple Podcasts, Spotify, Amazon Music, and YouTube.
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