Episode 455 - Best business books with Todd Sattersten

' I think reading a book is sometimes like... you've slowed things down. You're in this present moment, working on this very particular thing. And I think we want more of that in our lives.'

What makes a business book worth reading - or publishing?

If you’ve ever felt overwhelmed by the sheer volume (and, let’s be honest, variable quality) of business books on the market, you’ll appreciate Todd Sattersten's refreshingly thoughtful approach. As the author of The 100 Best Business Books of All-Time and the upcoming 100 Best Books for Work and Life, he's done a lot of leg work on your behalf as a reader. 

And as publisher and owner of Bard Press, he's doing his bit for quality over quantity with a startlingly original business model: Bard publishes just one book each year. Risky? Revolutionary? Realistic? All of those things.

We also talk about the increasingly blurred lines between business and self-development books, the importance of identifying real-world problems and the route to 100,000 copies. Extraordinary Business Book Club gold.