How do you build a tech company that champions, rather than replaces, the analog craft of drawing?

This week, we explore the intersection of design and digital innovation with Mark Collins, architect, educator, and co-founder of Morfolio. Mark's journey has taken him from the early days of paperless studios at Columbia's Cloud Lab to co-founding a bootstrapped company that now serves over a million designers worldwide.

Mark shares the origin story of Morfolio, born from a group of architects at Columbia who saw the revolutionary potential of the iPad as a creative tool. While major software companies initially missed the opportunity, Mark and his co-founders began a 10-year experiment to redefine drawing for the digital age. By intentionally staying small (under 10 people) and bootstrapped, they've avoided the pressures of venture capital and remained deeply connected to their users, creating what Mark calls an "explosion in slow motion".

"When we think about the word technology, our minds instantly go to screens and iPads, but everything is a technology. I think trace paper is a technology. We think of the design crit as a kind of technology. Anytime we're bringing to bear materials and processes and knowledge to get an outcome, we call that a technology."

- Mark Collins

This episode concludes with a look at the next wave of technology, including AI and augmented reality. Mark explains how Morfolio's innovation strategy involves fusing their own bespoke drawing engine with powerful, built-in technologies from giants like Apple, such as the LiDAR scanner used for Trace's "Room Scanner" feature. He offers advice to new graduates: avoid "doomerism" about AI, "just try things", and embrace a "multimodal" approach to design that blends drawing, data, and software to forge their own unique paths.

Guest:

Mark Collins is an architect, educator, and the co-founder of Morfolio, the creative suite behind popular design apps like Trace, Board, and Journal. His career has bridged academia, where he co-founded Columbia University's Cloud Lab, private practice, and entrepreneurship. Mark's work focuses on blending analog design craft with digital innovation and keeping the human experience at the center of technology.

Is This Episode for You?

This episode is for you if:

✅ You are an architect who loves the feel of hand drawing but wants to integrate digital tools.

✅ You are curious about the "paperless studio" and its evolution since the early 2000s.

✅ You want to understand the future of AI and AR in design from a practitioner's perspective.

✅ You are interested in "bootstrapping" a tech company rather than using VC funding.

✅ You believe in the power of community feedback to shape software development.

✅ You are a recent graduate exploring alternative career paths that blend design and technology.

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