#050 Oren Klaff | Flip Your Entire Approach to Persuasion

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).

In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.

The Finer Details of This Episode:

• Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it.
• How do you influence customers in an era where no one really wants to be sold to anymore?
• Oren breaks down the key piece of advice at the heart of Pitch Anything.
• Oren’s method for planting the seed of an idea
• What are “pre-wired ideas” and how do they work?
• Why every industry and line of business needs its own “Winter is coming” to innovate and survive.
• Oren discusses the different layers of your persona that make you compelling.

Quotes:

“Salespeople don’t know how to sell because today buyers don’t want to be sold.”

“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”

“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”

“Your value system that cannot be altered by a sales meeting is what makes you compelling.”

“Business, to me, is about relationships.”

Guest Links:

Oren’s homepage - https://orenklaff.com/

Pitch Anything - https://pitchanything.com/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

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