SBP 140: Move Over Croc, The GOAT is Here! The Barber's Brief, September 4, 2025.

In this episode of the Barber's Brief, Vassilis Douros and Marc Binkley discuss things that have caught there attention over the last couple of weeks. Including the risks associated with rebranding, Amazon's recent advertising strategy, rising costs on Meta, Google's declining market share, and the effectiveness of advertising. 

They also highlight Marc's piece for WARC "Why your customers say 'ads don’t work on me' while wrapping up with their ad of the week!

Enjoy the show!

Follow Our Updates⁠⁠

LinkedIn: https://www.linkedin.com/company/sleeping-barber/

https://www.sleepingbarber.ca

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

Chapters

00:00 - Introduction 

00:35 - The Risks of Rebranding

03:16 - Amazon's Advertising Strategy Shift

05:01 - Meta's Rising Advertising Costs

08:28 - Google's Declining Market Share

11:56 - The Role of Advertising in Consumer Behavior

12:43 - Marketing Moment: Ads and Consumer Perception

21:29 - Ad of the Week: Lacoste's Logo Glow Up

In The News Links:

Title: The Rebrand Reality Check

Link: https://www.linkedin.com/posts/officialjohnjames_ok-now-this-story-became-interesting-are-activity-7366277517277659137-6YLO/

https://finance.yahoo.com/news/cracker-barrel-co-founder-93-170000637.html

Title: Amazon exits Google Shopping ads

Link: https://www.ecommercenorthamerica.org/2025/07/28/amazon-exits-google-shopping-ads/

Title: Creative Might Be the Solution to your Meta's Budget Problem

Link: https://www.linkedin.com/posts/kevin-goodwin-12b4243a_most-performance-ups-and-downs-on-meta-can-activity-7366181759685701632-oXVZ/

Title: Google's Decline: Understanding the Shift in Search and What's Next - Franco

Link: https://franco.com/blog/advertising/googles-decline-understanding-the-shift-in-search-and-whats-next/

The Marketing Moment:

Title: 4Ps - Promotion: Why your customers say 'ads don’t work on me'

Link: https://www.warc.com/newsandopinion/opinion/4ps---promotion-why-your-customers-say-ads-dont-work-on-me/en-gb/7098

Ad of the Week

Title: Lacoste replaces its crocodile with a goat to celebrate Novak Djokovic

Link: https://www.thedrum.com/news/2025/08/27/ad-the-day-lacoste-replaces-its-crocodile-with-goat-celebrate-novak-djokovic