We Are For Good Podcast - The Podcast for Nonprofits

636. Making a Movement: Empowering Action - Jon and Becky

Aug 11, 2025

Dive into the heart of community-driven movements! Discover Hannah Lowe's inspiring journey as she rallied support to raise $2 million for her son's treatment. Explore the magic of Giving Tuesday and the significance of genuine connections in fundraising. Learn how focusing on deep relationships can sustain engagement and momentum. The discussion emphasizes the joy of participation while prioritizing well-being, urging listeners to empower their communities and ignite collective action. It's a call to transform passion into impactful movements!

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INSIGHT

Clear, Simple, Joyful Action

Movements convert when actions are clear, simple, and joyful.
People return when participation feels easy and fun.

ADVICE

Give Your Community Permission To Lead

Equip supporters with tools and freedom to adapt your vision locally.
Let them run with it and embrace imperfect pilots that teach what works.

ANECDOTE

Impact Up Spread Locally And Organically

Impact Up spread because leaders adapted it to local needs instead of following strict rules.
Hundreds hosted meetups and over 120 cities joined by bringing their own strengths.

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We’ve reached the final chapter of our Making a Movement series, and we’re leaning all in on what it truly means to empower action.

This episode is a celebration of the heartbeat behind every movement: community. You’ll hear the inspiring story of Hannah Lowe, a fearless mom on a mission who rallied her village to raise $2 million for her son’s life-changing treatment. It’s a powerful reminder that when a call to action is clear and authentic, it has the power to ignite a movement.

We’re also featuring insights from previous episodes with Celeste Flores, who pulls back the curtain on the global generosity of Giving Tuesday and the community-powered magic that drives it. Plus, Amanda Liaw shares why going deep, not just broad, is the key to building engagement that lasts. Together, we’ll explore how to make participation joyful, how to sustain momentum, and why prioritizing your own well-being is essential for staying in the work.

If you’re ready to activate your community and believe in the ripple effect of good, this conversation is for you. Let’s keep building this movement together.

Episode Highlights:

Empowering Action: making movements (02:15)
Hannah Lowe’s Story: Clear Messaging Mobilizes a Community (08:40)
Giving Tuesday: Building Community Beyond Fundraising (15:30)
Secret Sauce: Go Deep, Not Broad (22:05)
Personalization at Scale: Partnerships and Human Stories (28:50)
Gratitude First: Transforming Board Buy-In (34:10)

Episode Shownotes: www.weareforgood.com/episode/536

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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