How (RED) Thoughtfully Evolved Its Mission to Remain Relevant and Effective

The following is a conversation between Jennifer Lotito, President of (RED), and Denver Frederick, the Host of The Business of Giving.

(RED) was founded by Bono and Bobby Shriver in 2006 to turn companies into a force to fight the AIDS pandemic. Today, that cohort is also fighting the urgent threat of COVID and its devastating impact on the most vulnerable communities, answering the need for a truly global response.

And here to discuss this work and their evolution is Jennifer Lotito, the president of (RED).