Grow Your Video Business 416. Transform Your Website from Portfolio to Profit Machine with Delia Monk
Positioning strategist Delia Monk shares practical strategies for transforming video portfolios into client-converting websites. She reveals common mistakes creatives make with their web copy and provides actionable tips for showcasing work in a way that resonates with potential clients.
Key Takeaways- Your videos need compelling copy above them to give viewers a reason to click play
- Use client testimonials and results to build credibility and overcome sales resistance
- Focus copy on the client ("you") rather than yourself ("I/we")
- Include clear pricing information or frameworks to encourage contact form submissions
Delia Monk helps online business owners who want to sell out their online programs, services, and digital products using the power of conversion copywriting. If she was cool enough to have a street name, hers would be The Story-Seller because she’s mastered the art of non-sleazy sales through the power of storytelling and personality-fueled writing. But alas, most people just call her Delia.
In This Episode
- [00:00] Welcome to the show!
- [03:21] Meet Delia Monk
- [03:47] Handling Videos On Your Website
- [08:46] Taking Advantage of Testimonials
- [15:31] Building Trust and Credibility
- [19:05] Sending a Survey
- [21:22] Having Contact Forms Filled
- [28:49] Connect with Delia
- [30:15] Outro
"The more creative you are and the more talented you are, the more you think you don't need to write about it. And I am really sorry to be the bearer of bad news, but it doesn't work like that." - Delia Monk
"If you're not confident in talking about the results that you can get and showcasing the kind of clients that you work with, how can potential clients be confident in you?" - Delia
"Copy is so much easier than you think it is when you can just get out of your head and just think about the person you're writing to." - Delia
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