Reaching the “Fat Fringe” through Relational Evangelism, with Mark Ashton

How can churches move beyond an internal focus to reach their cities with the Gospel? Mark Ashton—lead minister at Christ Community Church in Omaha, NE—joins Erin and Doug on this week’s episode of The Intentional Churches podcast, sharing how his church—and a network of 60 churches in Omaha—is making relational evangelism a top priority.

During their conversation, Mark introduces the concept of the "fat fringe"—individuals who self-identify as Christians but lack a genuine faith in Jesus. He explains how to train leaders to engage these individuals in relational evangelism. Mark also walks us through how the Within Reach network was formed, bringing churches together to share best practices, plant churches, and support citywide Gospel efforts.

Throughout the episode, Mark offers practical strategies for church leaders, including how to instill a culture of evangelism within staff and congregations, ways to leverage local networks for greater Gospel impact, and how to overcome competition between churches.

With powerful stories of the church working together and innovative outreach methods—like counseling centers that integrate faith and psychology—this conversation will challenge and inspire pastors and church leaders to rethink the way they see evangelism! 

Learn more about Mark and Christ Community Church on their website: https://www.cccomaha.org/. 

Don’t forget to reserve your spot for The Intentional Churches Conference in April here: https://www.intentionalchurches.com/podcast. 

New to Intentional Churches? Start here: 
https://assessment.intentionalchurches.com/churchos

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CHAPTERS

00:00 Introduction & Conference Announcement
01:10 Meet Mark Ashton: His Ministry & Evangelism Journey
04:25 The "Fat Fringe" & Evangelism in Omaha
09:01 The Within Reach Network: A Collaboration for the Gospel
16:15 Success Stories from Church Collaboration
20:37 Mark’s Personal Conviction for Evangelism
25:59 Creating a Culture of Evangelism in Church Staff
31:33 How Within Reach Stirs Evangelism Across Churches
34:50 Practical Evangelism Tactics for Church Leaders
40:08 Lessons from Willow Creek’s Evangelism Model
43:30 The Future of Evangelism & Final Takeaways