Masters of Scale Rapid Response: Why business must be a force for good, w/former American Express CEO Ken Chenault
Jun 2, 2022
Ken Chenault, former CEO of American Express and chair of General Catalyst, passionately discusses the vital role of businesses in advocating for social responsibility. He emphasizes the need for corporate leaders to engage in societal matters, particularly after George Floyd’s death. Chenault co-founded OneTen to create 1 million jobs for Black Americans, illustrating the intersection of corporate responsibility and social justice. His insights on responsible innovation highlight that prioritizing character and values can lead to long-term success for businesses.
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Crisis Leadership
- In a crisis, prioritize people and your company's core mission.
- Demonstrate care through decisive actions, aligning short-term solutions with company values.
Importance of Core Values
- Core values and beliefs are crucial for navigating crises effectively.
- Without them, stress rises, behavior becomes erratic, and trust erodes.
Defining Reality, Giving Hope
- Define reality and provide hope during crises.
- Emphasize strategies and tactics to instill hope and build trust.