Inside Aesthetics Ep 134 How to Be the Clinic That Survives COVID-19| Richard Crawford-Small & Rick O'Neill
Episode 134 hosts Richard Crawford-Small & Rick O'Neill (Co-founders of 'Aesthetic Entrepreneurs' and are based in the UK)
Richard has been in the industry for over 15 years and specialises in sales and marketing. His main passion lies in fusing healthcare and technology together.
Rick's expertise is in digital marketing and has over 20 years experience in the field. He consults and advises on the digital marketing needs for numerous aesthetics businesses globally.
Richard and Rick combined their skill sets together to provide a full range of complete business support services for aesthetic practices and injectors - known as 'Aesthetic Entrepreneurs'.
Having joined us in the first lockdown last year to deliver our 6th Webinar, we invited our guests back to share their insights into what they learnt over a very volatile 18 months in the UK & what strategies worked for clinics. We'll cover:
- what Aesthetic Entrepreneurs is
- why clinics need to be pro-active and not reactive to change
- why offering online consultations & e-commerce options is so crucial
- why having a social media presence that showcases you as a person as well as an injector is so important
- the importance of using videos and social media live streaming
- the importance of authentic engagement instead of focusing on likes and followers
- how you can create content that Google loves and the fundamentals of SEO
- how to add value to your offering as an injector
- how to improve your patients experience (both within your clinic but also online)
- why the automation of tasks is so important