Your Digital Marketing Coach with Neal Schaffer Beat the AI Box: SEO Strategies for the New Google Results
May 5, 2025
The latest insights dive into the transformative effects of AI on Google search results. Discover why the new AI overview box is crucial for driving traffic and how to enhance your content strategy. Techniques like building topic clusters and writing concise answers are highlighted as keys to visibility. The discussion emphasizes the importance of regular updates and adapting to changing algorithms to capture valuable organic traffic. It’s a must-listen for anyone looking to thrive in an AI-driven digital landscape!
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Episode notes
Neal's Content Update Strategy
- Neal Schaffer shares his experience of slowly building and updating his content library over time.
- He conducts quarterly audits and republished posts strategy to improve SEO and traffic.
Impact of Google AI Overviews
- AI overview boxes appear in about half of US English Google queries, changing click patterns.
- Being featured in these boxes drives highly intent-driven visitors to your site.
Build Credibility with EEAT
- Prove your expertise and trustworthiness with author bios, firsthand experience, and clear citations.
- Use human language and date stamps to show credibility and improve chances of AI overview inclusion.