Evolving Strategies for Organic Traffic in the Age of AI

In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you’ve noticed a drop in your traffic, you’re not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find the real patterns that help content get featured. From building stronger topic clusters to writing short, clear answers and updating your posts more often, I’ll show you what works right now. This matters because showing up in these AI results can bring the most valuable visitors to your site—people ready to learn and take action.

Links to Data Sources Used

• https://www.wpbeginner.com/beginners-guide/google-ai-overviews-sge/
• https://www.conductor.com/academy/search-generative-experience/
• https://www.advancedwebranking.com/blog/how-to-takle-google-ai-overviews-search-generative-experience
• https://www.resultfirst.com/blog/ai-seo/ai-overviews-explained-the-ultimate-guide-to-googles-search-generative-experience-sge/
• https://exposureninja.com/blog/how-to-rank-ai-overview/
• https://seowind.io/how-to-optimize-for-google-ai-overview/
• https://seranking.com/blog/how-to-optimize-for-ai-overviews/
• https://webmasters.stackexchange.com/questions/143199/how-to-optimize-a-website-for-google-search-generative-experience-sge
• https://www.rocktherankings.com/how-to-rank-google-ai-overview/
• https://hawksem.com/blog/google-ai-overviews/

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