#16 - Callum Godfrey: “Securing a Publisher Playbook” - Understanding Your Audience, Pitching To Publishers, Prioritizing LiveOps & more

Today's guest is Callum Godfrey, the Head of Third Party Publishing at nDreams.

With over 20 years in the gaming industry, Callum has worked with major players like Activision, EA, King, and Wargaming. He’s been involved in everything from AAA titles to mobile games and now focuses on the fast-evolving world of VR. These days, he’s back to being hands-on with game teams, leading third-party publishing at nDreams, and pushing the boundaries of VR gaming.

In this podcast, he shares his journey through the gaming industry, offering valuable insights on understanding your audience, prioritizing LiveOps, and pitching to publishers. He also explores the future of AAA games and provides practical tips for handling layoffs.

Whether you're a game developer or part of a gaming studio aiming to publish your game or implement LiveOps effectively, this podcast is for you.

Connect with Callum:
LinkedIn: https://www.linkedin.com/in/callum-godfrey-89a42b4/

Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: ⁠ https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou

Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net

Chapters:
00:00 Introduction
3:11 Why Knowing Your Audience Is Key
8:45 How To Effectively Understand Your Audience
13:33 Breaking Down Audience Data With Three Key Pillars
19:26 Why It’s Worth Prioritizing LiveOps Early
24:36 Essential Roles and Tools for Building a LiveOps Game
32:27 What Does the Future Look Like For Triple-A Games?
38:36 The Do’s and Don’ts of Pitching to a Publisher
49:40 Survival Tips For Those Laid Off
57:16 Ways To Connect and Reach Out to Callum