Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL LIMITED SERIES: ===> WORST Episode Ever!⭐ out of ⭐⭐⭐⭐⭐ (the secrets of Social Proof!) 🚽 <=== | BATHROOM Break #15 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing.
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Best Moments:
(01:00) The importance of social proof, testimonials, and UGC in today's marketing landscape
(02:00) Testimonials are now table stakes, and marketers should not be afraid to ask for them
(02:53) Having a system to store and organize testimonials from raving fans and customers
(03:25) Quick win tactics for leveraging testimonials, like using them in subject lines and headlines
(04:21) The power of using testimonials in various marketing materials, like ads and website headlines
(05:16) The Ogilvy Rolls Royce ad and using customer quotes as headlines
(06:04) The importance of having a mix of ratings, as perfect 5-star ratings can seem untrustworthy
(06:49) Using aggregated data on popular products or services as social proof
(07:47) The effectiveness of admitting flaws and using negative testimonials in marketing
(08:41) The potential intrigue factor of promoting the "worst" or "least popular" product
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MASSIVE thank you to our Sponsor, Marigold!!
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.