WS1865 How Real Estate has Evolved Since 1984 | Bob Knakal

In this podcast episode, Knakal, a highly experienced commercial real estate professional, discusses the impact of technology on the industry. With a career spanning over 40 years, Bob has witnessed significant changes in the real estate landscape since he started in 1984. He highlights that while technology has improved efficiency and productivity, it hasn't necessarily resulted in a substantial increase in sales or transactions.

Bob emphasizes that the real estate business is ultimately an information and relationship-driven industry. While technology plays a crucial role, it is only effective when high-quality and reliable data is inputted into the various technological platforms. He stresses the importance of accurate and verified data, which his team at JLL focuses on by self-producing their own data sets rather than relying on third-party aggregators.

Looking ahead, Bob anticipates that the next five years will bring even more significant changes to the industry, particularly with the advancements in artificial intelligence (AI) and other technologies. He mentions that AI can enhance processes and make them more efficient, but data collection should still be done by practitioners to ensure accuracy.

Bob also shares some of the technologies currently being utilized by his team, such as the CRM systems Snapforce and RealNex. These systems help track and manage communication with clients, improving overall efficiency and effectiveness.  Overall, Bob's insights shed light on the evolution of technology in the real estate industry and provide valuable advice for navigating the current market challenges and opportunities. 

To connect with Bob and learn more about his insights and expertise, email him directly at bob.knakal@jll.com. You can also connect with him on LinkedIn to stay updated on his latest industry insights and engage in meaningful discussions. Don't miss out on the opportunity to connect with a seasoned professional in the real estate industry!

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