The Dentalpreneur Podcast w/ Dr. Mark Costes 2424: What Every Dentist Must Know About Business Before It's Too Late Pt. 1
Jan 15, 2026
Dr. Mark Costes shares crucial insights for dentists on why simply increasing production won’t solve business challenges. He stresses the importance of fixing broken systems and toxic cultures before pursuing growth. By addressing infrastructure first, practices can achieve better profitability and reduce overhead. Mark also highlights the keys to clinical efficiency and the value of personal wellbeing in achieving success. Additionally, he discusses common frustrations in dentistry and the importance of establishing core values to enhance workplace culture.
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From Holiday Cards To Full Support
- Mark recounts a minimal relationship with his FSC while running many practices for 21 years.
- He contrasts that with current FSCs who provide extensive support and events.
Stable Systems Unlock Revenue Growth
- After infrastructure is stable, revenue often rises sharply in months 12–24.
- That revenue increase reduces fixed-cost overhead and multiplies profitability.
Delay Marketing Until Systems Work
- Prioritize infrastructure work for 8–12 months before focusing on marketing or new patients.
- Build systems, leadership, and culture so growth efforts compound later.
