TikTok’s Sticky Algorithm Plus Games Equals Success? - Roundtable

Aug 5, 2022

42:48

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Episode notes

In this Metacast episode, Aaron Bush, Anil Das-Gupta and Lars Doucet, join your host Maria Gillies to discuss:

#1 Earnings Update: What’s next for Activision Blizzard and Ubisoft?

#2 Google’s Interstitial Ads Rules: Do the new rules spell doom for the hyper-casual mobile genre?

#3 TikTok’s Mini-games: How do games help deliver TikTok’s strategy?

Also, a big thanks to data.ai for supporting all of Naavik's mobile data needs. If your team requires a market and competitive intelligence tool for tracking the mobile games industry, monitoring KPIs, and spotting opportunities across games, check out data.ai's robust platform.

If you would like us to discuss any other gaming-related topics, do reach out at maria@naavik.co or metacast@naavik.co. We’d love to hear your general thoughts and feedback too!

And as always, if you like the episode, you can help others find us by leaving a rating or review!

Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10% on your first payment.

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