TikTok is working on a new Creator Chat Room feature to connect up to 300 people per chat, plus they're offering a small business education webinar series. Meta has rolled out some key updates for advertisers, Edits has some new features to know about, and Ashley Coffey shares what's new this week in the world of AI.

Are you ready to unlock the latest secrets from the world of social media? Join me, Daniel Hill, as I dive into the exciting updates from the recent IAB New Fronts event in New York City, where we explore groundbreaking advertising developments from platforms like TikTok and Meta.

This episode of The Instagram Stories is packed with insights on TikTok's new Creator Chatroom feature, designed to help creators forge deeper connections with their audience through text-based chat rooms. This innovative tool not only enhances engagement but also serves as a valuable platform for gathering feedback in a more private setting. As TikTok continues to evolve, staying updated on TikTok trends is crucial for anyone involved in social media marketing.

Switching gears to Meta, I share the latest advertising solutions unveiled at the event, including Reels Trending Ads and exciting updates to the Creator Marketplace. With new ad formats rolling out on Facebook and Instagram, it's essential for advertisers to remain informed about these changes to maximize their reach and effectiveness in the ever-changing landscape of social media. I’ll provide you with key social media marketing tips that you won’t want to miss!

In a special segment, I’m thrilled to welcome Ashley Coffey from the Coffee and Code podcast, where we discuss significant AI updates impacting the industry. From TikTok's ongoing legal issues regarding user data to Meta's potential reintroduction of facial recognition features in its products, we cover the implications of these developments for the creator economy and influencer marketing. This insider insight on Instagram and other platforms is vital for anyone looking to navigate the complexities of social media strategies.

As we wrap up the episode, I’ll recap the latest trends in social media and advertising, encouraging you to engage with the content and share your thoughts. Whether you’re looking for Instagram DM strategies, Instagram features and updates, or tips on optimizing your social media presence, this episode has something for everyone. Tune in to gain valuable insights that can elevate your social media game!

Show Notes:

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TikTok Creator Chat Room (Threads)

TikTok Academy Small Biz Fest Webinars (TikTok)

IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands (Meta)

Edits App Updates (Instagram)

This Week in AI from Ashley Coffey:

Ireland's DPC fines TikTok €530M for illegally sending European user data to China and orders it to bring such transfers into compliance within six months (TechMeme)

At a Manhattan event, TikTok executives tried to reassure ad clients, saying that “we are absolutely confident” in TikTok and “in the future of this platform” (TechMeme)

A US jury awards Meta nearly $168M in damages from NSO Group in connection with the 2019 spyware attack on more than 1,400 WhatsApp users' phones (TechMeme)

Meta is once again considering facial recognition for its smart glasses and other devices, after abandoning the idea over ethical concerns in 2021 (TechMeme)

Microsoft shut down Skype on May 5, capping a remarkable 21-year run for software that for many embodied the open internet and had 300M+ users in its heyday (TechMeme)

Spotify debuts a “plays” metric for podcasts that shows users and creators how many times people have actively listened to or watched an audio or video episode (TechMeme)

Snap unveils AI-powered advertiser solutions, Sponsored Snap updates (MarketingDive)

Connect with Ashley:

Ashley Coffey from Coffey and Code (Website)

Coffey and Code Podcast (Podcast)

#23 - VMware Cofounder Diane Greene with Jessica Livingston at the Female Founders Conference