STR Data Lab™ by AirDNA

How to Use the Power of Social Media to Market Your Short-Term Rentals with Madison Rifkin

Dec 12, 2024

40:06

In this episode of the STR Data Lab, Jamie Lane, chief economist at RDNA, interviews Madison Rifkin, CEO and founder of Mount. The discussion begins with an overview of Mount, a three-sided marketplace connecting hosts and property managers with their guests and local businesses. Madi emphasizes the importance of offering unique local experiences, rather than just focusing on the property itself.

Jamie and Madi delve into her accidental entry into the short-term rental space and her pivot from scooter rentals to Mount's current model. Madi explains how Mount curates top 'hidden gems' for guests, incorporating local businesses into the guest experience seamlessly. They discuss the challenges and benefits of curating these gems in multiple cities and the rigorous vetting process involved.

Next, Jamie and Madi discuss the power of social media and how short-term rental hosts can work with influencers and content creators to increase their bookings and reach new audiences. The episode explores Mount's innovative marketing strategies, including a viral TikTok campaign and a Taylor Swift ticket giveaway, highlighting the power of social media in building brand engagement. Madi offers insights into the essential tools and strategies for hosts to get started with social media content creation, emphasizing the importance of a content archive.

The episode concludes with a look at Mount's future plans, including international creator retreats and a stronger focus on traveler engagement.

You don’t want to miss this episode!

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Connect with Jamie on LinkedIn and Twitter:

LinkedIn: https://www.linkedin.com/in/jamiehlane/

Twitter: https://twitter.com/Jamie_Lane

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Connect with Scott on LinkedIn:

LinkedIn: https://www.linkedin.com/in/sagescott