Negotiate Anything The Power of Humanity in Business — Lessons from Neri Karra
Nov 6, 2025
Neri Karra, an inspiring author and entrepreneur who escaped Bulgaria as a child, shares her incredible journey of resilience and ambition. She reveals how humanity, empathy, and storytelling are key to building trust in business. Neri discusses turning rejection into opportunities and highlights negotiation strategies rooted in immigrant experiences. She emphasizes that true success in business comes from giving value and fostering connections, reminding us that strength and compassion can coexist.
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Refugee Childhood That Shaped Resolve
- Neri fled Bulgaria at 11 during forced ethnic assimilation and lived in a Red Cross refugee tent in Turkey with her family.
- She decided education was her way out and that clarity became her north star.
Service-Oriented Ambition
- Immigrant entrepreneurs often center success on serving others rather than themselves.
- This outward focus creates enduring businesses rooted in empathy and community.
Make The Outcome Non‑Negotiable
- When a setback closes one path, treat the goal as non-negotiable and find an alternative route.
- Keep internal dialogue focused on capability, options, and a guiding higher purpose.
