The Duct Tape Marketing Podcast How Leaders Should Really Use AI
22 snips
Dec 18, 2025 
Geoff Woods, a bestselling author and founder of AI Leadership, shares insightful strategies for utilizing AI in leadership. He discusses how AI can enhance strategic thinking by serving as a thought partner, freeing leaders from mundane tasks by focusing on key priorities. Geoff introduces his CRIT framework to improve decision-making and advocates for upskilling employees in AI. He emphasizes the need for a cultural shift, urging leaders to embrace an AI-driven mindset to thrive in an evolving business landscape.
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AI As A Strategic Thought Amplifier
- Geoff Woods realized AI's real value is enhancing leaders' strategic thinking rather than automating low-level tasks.
- Turning prompts into questions that make AI ask you the right questions unlocks strategic value.
Protect The 20% That Drives 80%
- Stop trying to clear every tactical task and focus on the 20% priorities that deliver 80% of results.
- Let AI handle routine, tactical 'rubber ball' work while you protect the critical 'glass ball' priorities.
Use CRIT: Context, Role, Interview, Task
- Use the CRIT prompt structure: Context, Role, Interview, Task to get strategic outputs from AI.
- Ask AI to interview you one question at a time to surface deeper context before it delivers recommendations.