The GaryVee Audio Experience The Evolution of Storytelling
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Oct 14, 2019 Dive into the changing landscape of TikTok and its striking growth as a platform. Authenticity is highlighted as a key currency, with creators resonating deeply with audiences. Uncover the secrets of navigating generational differences and the importance of native-feeling ads. Explore storytelling strategies that brands must embrace to engage younger users effectively. Plus, discover how TikTok stands out compared to platforms like Vine, and how the creator ecosystem is transforming the marketing game. Don't miss these insights!
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TikTok: A Land Grab
- Leverage TikTok's current high attention and low content saturation.
- Build an audience and gain awareness quickly, especially if you're a small creator.
TikTok's Rapid Growth
- TikTok's rapid rise to the top of app download charts indicates its potential.
- Marketers should pay attention to and experiment with fast-growing platforms.
Tom Brady Effect
- Blake Chandlee's wife initially dismissed TikTok but changed her mind after Tom Brady joined.
- This highlights how influencer presence can shift platform perception and adoption.